SEO & Internet Marketing
Branding is a relatively new concept to online marketing and although it was commonly used in the offline marketing world, online marketers remained very much in the background. Things have changed dramatically over recent times and branding is now considered to be an extremely important factor for online businesses to succeed in a very competitive global market place.
Many people who use the Internet today expect to be entertained whilst they browse the Net looking for things they need or information about things that interest them. There are millions of websites for them to choose from, so anyone who wants to capture an audience has to make sure that their business is obvious right from the moment a viewer clicks onto their website.
Establishing a recognisable brand means that the audience has been captured and will normally stay on a website where they are familiar with the products or services that are being offered to them. They are more likely to interact with something they know and trust. It is a simple matter of them feeling secure with someone they consider an expert in their field of work.
Search Engine Optimization